case study

ProPhone improved onboarding conversion by 60%

ProPhone revamped their product onboarding emails with Parade to improve conversion of new users to paying subscribers

Highly recommend Parade! Quality work, easy to work with, and all around great people / company.

Shannon Kay
Founder and Chief Product Officer
Shannon Kay, Founder of ProPhone

The Story

ProPhone is a mobile-first tool for home service professionals to manage their business. They introduced a new product to help a pro launch a new website, but were seeing high drop-off through the multi-day process to launch the site. Then they re-designed the notification emails with Parade, and saw immediate results.

The Designs

The Impact

“Within days of launching the revamped emails, our click through rate increased by 60%. Once we engage users, we are able to convert them into paying customers consistently. Parade has helped us reach more pros and grow our business.

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